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See the full picture
Understand emerging needs, participation patterns, and program engagement in one leadership view.
Privacy-first · AI-powered · designed around women
The member intelligence platform built for organizations serving women.
Understand, engage, and retain members while connecting women to the people, programs, resources, and opportunities that help them move forward.
MeasureEngageRetainConnectLearn
Why Orchid
Your members deserve more than another community platform.
Women’s lives span career, family, leadership, wellness, finances, identity, and ambition. The support they need is often fragmented across organizations, programs, events, and relationships.
Orchid connects those experiences—and reveals what creates meaningful movement.
The intelligence layer
See what members need. Know what to do next.
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Know what to do next
Surface timely recommendations and re-engagement opportunities without exposing private individual context.
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Make every connection count
Connect members to relevant people, programs, resources, experiences, and opportunities.
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Build trust into the system
Privacy-first by design, with member consent and organizational insight working together.
Powered by Iris
Every member can find her next step.
Iris connects her goals with relevant people, programs, resources, experiences, and opportunities while keeping her preferences and privacy at the center.
Intelligent connections
Personalized opportunities
Consent-led recommendations
Leadership intelligence · product concept with sample data
Iris for members
Goals, guidance, events, and opportunities.
Set a goal. Meet the right people. Find the next opportunity. Keep moving—with consent and privacy at the center.
Founding partners
Build the intelligence layer around the women you already serve.
For women-serving nonprofits, professional associations, corporate ERGs, chambers, and established member networks ready to activate a defined cohort.
Become a pilot partner01
Align
Define member priorities and success measures.
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Configure
Connect Iris to relevant programs, resources, and pathways.
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Activate
Launch with a selected member cohort and designated team.
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Learn
Review insights, outcomes, and what to improve next.
Orchid Select
A built-in retention benefit members can feel.
In partnership with Select, Orchid members gain access to a private membership community with exclusive events, pricing, and perks at over 1.6 million premier partner locations worldwide—offered to our partner organizations at a preferred rate.
- Dining and nightlife — 15–40% off the bill or complimentary drinks at globally renowned restaurants and venues.
- Travel — Up to 60% off room rates across more than a million properties worldwide.
- Everyday brands — 15–50% off with premier partners across retail, home, fitness, and lifestyle.
- Concierge and events — A dedicated in-house concierge team plus members-only experiences at F1, Fashion Weeks, Art Weeks, and Tech Weeks.
Part of the Orchid platform—not a standalone perks application.
The team behind Orchid
Leadership built to earn trust and execute.
Leigh Higginbotham Butler
Founder & CEO
Leads Orchid’s mission, institutional strategy, partner relationships, and culture, grounded in 15+ years across government affairs, public relations, and community outreach.
Shuchi Agrawal
Chief of AI
Brings 25+ years building AI, data, and enterprise technology across IBM, DFW Airport, and Citi. She leads Iris, responsible AI, governance, and data architecture.
Ascon Pavia
Chief Operations Officer
Accelerated global growth, partnerships, and operating systems across MoneyGram’s 240+ country network.
Brooke Mackie
Chief Relationship Officer
Drives relationship-centered revenue strategies, leveraging deep ties with women-led organizations and trusted partner channels.
Alexa Tucker-West
Chief Marketing Officer
A brand, growth, and storytelling leader shaping Orchid’s market narrative, partner positioning, and go-to-market communications.
Melissa Hamilton
Head of Product
Leads product execution, converting strategy into delivered workflows, aligned priorities, and launch-ready experiences.
Schedule a 30-minute partnership conversation
Ready to see what Orchid can unlock for your organization?
Bring your member priorities, engagement challenges, and desired outcomes. Together, we’ll explore how Orchid and Iris can strengthen participation, connection, and retention.
concierge@orchidlabs.ai